Privacy policy of Baud

Baud AB (“Baud ”) is committed to protecting the privacy of its customers and maintaining your trust and confidence is one of Baud’s highest priorities.

To provide you with the best experience possible while using the Website, upon purchase of products from this website, upon interaction with support services, upon subscribing for newsletters and other marketing and other interactions between you and Baud, you may from time to time provide Baud with personally identifiable information (“Personal Data”) that Baud collects and processes.

Baud is committed to collect and process Personal Data only in accordance with its rights and responsibilities under the applicable laws and regulations, including the European Union’s General Data Protection Regulation (“GDPR”).
 

The basic principles under GDPR are that Personal Data shall be:

1. processed lawfully, fairly and in a transparent manner in relation to individuals;
2. processed only for specified, explicit and legitimate purposes and not processed in a manner that is incompatible with those purposes;
3. processed only in a way that adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;
4. accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that Personal Data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;
5. processed for no longer than is necessary for the purposes for which the Personal Data are processed; and
6. processed in a manner that ensures appropriate security of the Personal Data, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures.
    

This Privacy Policy explains Baud’s Personal Data collection and processing practices. 

Please read this Privacy Policy before using the Website or submitting any Personal Data.

The Website contains links to third party sites or functionalities, which are not subject to this Privacy Policy. Baud does not endorse and is not responsible for the privacy practices or the content on such third party sites or functionalities.
 

1. Collection & Processing Of Personal Data.

Please note that you need to provide Baud with certain Personal Data if you would like to purchase products directly from Baud (see also the term-of-purchase ), if you would like to subscribe for Newsletters or Marketing and in some cases when you contact the support or customer service.

If you choose to withhold any Personal Data requested by Baud for such purposes, it might not be possible for Baud to accept your purchase of products, subscription for Newsletters or Marketing or solve the matter that you would like to have solved by the support or customer service.

Baud collects and processes Personal Data in accordance with this Privacy Policy.

‍

1.1 Upon Acceptance Of Subscription Of Newsletters and Marketing.

The types of Personal Data that Baud collects upon subscription of Newsletters and Marketing:

Personal Data Type:

• Your name
• Your birthdate
• Your country of residence and your postal code
• Your e-mail address
• IP-adress
• Telephone numbers

Legal Ground and Purpose:

• After receipt of your consent, Baud reserves the right to process the Personal Data for the following purposes: sending product information, special offers, running competitions, conducting market research, measuring interest in and improving Baud’s website, products and services, sending you newsletters and product information.

Personal Data Retention Period:

• Until withdrawal of consent. Please note however that for administrative purposes this might take up to thirty days. 

‍

1.2 Upon Purchase Of Products.

The types of Personal Data that Baud and processes upon purchase of products consists of the following for the following purpose and time periods:

Personal Data Type:

• Your name
• Your shipping and billing address
• Your mobile phone number
• Your e-mail address
• IP-adress

Legal Ground and Purpose:

• For the necessary purpose of fulfilling Baud obligations related to the purchase, such as processing orders, perform delivery of the products, provide product warranty, resolving disputes, collecting payments, handling claims, withdrawals and repayment, and for compliance with legal obligations (such as book keeping).
• For the necessary purpose of fulfilling Baud’s obligations related to security and fraud prevention.

Personal Data Retention Period:

• For the time needed to fulfill Baud’s obligations, including facilitating warranty obligations.

‍

1.3 Upon Contact With Support Or Customer Service.

The types of Personal Data that Baud collects upon your contacts with support or customer service:

Personal Data Type:

• Your e-mail address and other information you voluntarily provide upon contacts with support or customer service.

Legal Ground and Purpose:

• For the necessary purpose of fulfilling Baud’s obligations related to the contact, such as handling claims, withdrawals and repayment.

Personal Data Retention Period:

• For the time needed to fulfill Baud’s obligations.

‍

1.4 Upon Leaving Reviews.

The types of Personal Data that Baud collects when you leave reviews:

Personal Data Type:

• Your name and email address.

Legal Ground and Purpose:

• The processing is based on a balancing of interests, where Baud has determined that Baud’s interest in processing your Personal Data for leaving reviews, outweighs your rights to not have your data processed for this purpose.
• The purpose of processing your name is to display it with your review and your e-mail to be able to identify you and to be able to verify that you are a real person.

Personal Data Retention Period:

• For the time needed to fulfill Baud’s obligations.

‍

1.5 Unsolicited Personal Data.

Any Personal Data related to you that you voluntarily choose to provide in any open areas of the Website, such as forums, commentary sections etc. are deemed to be given under the consent that Baud has the right to process such Personal Data until further notice from you and you are informed that such Personal Data may be available to any other visitor of the Website and that Baud may have difficulties, or even not being able, to keep track of such Personal Data.

If you would like Baud to take action in relation to such information in accordance with what is set out in Section 3 below, Baud may request you to provide information about where such Personal Data is located to take appropriate actions.

‍

2. Third Parties & Personal Data Transfer.

Except as provided in this Privacy Policy, Baud will not intentionally disclose your Personal Data to third parties without your consent. Baud may however disclose information to third parties, for them to process the same, in the circumstances set out below.

‍

2.1 Baud’s Service Providers.

Baud works with third party service providers who provide (i) Website and application development, hosting, maintenance, e-mail servers, and other related services, (ii) order fulfillment, payment fulfillment, product shipment, after sales services, support services and other related services, (iii) services related to the sending of E-mails, Newsletters, providing Marketing and other related services, and (iv) financial services, bookkeeping services and audits and other related services.

Such third parties may receive access to your Personal Data in order for them to provide the intended services for Baud. Baud will however limit the Personal Data provided to such third parties to what is reasonably necessary for such third parties to perform their obligation in relation to Baud, and always subject to obligations of confidentiality.

‍

2.2 Law Enforcement & Legal Processes.

Baud may disclose Personal Data if required to do so by applicable laws, court orders, judicial and government subpoenas or warrants, or otherwise to cooperate with law enforcement or other governmental agencies.

Furthermore, Baud reserves the right to disclose Personal Data that Baud believe is appropriate or necessary to take actions to protect Baud and others from fraudulent, abusive or unlawful use or activity, to investigate and defend Baud from third party claims or allegations and to protect Baud business and legal rights, enforce contracts or protect the rights, property or safety of others.

‍

2.3 Change Of Ownership.

Personal Data may be transferred to an acquirer or assignee as part of a sale of the business of Baud , either in whole or in part, for the sole purpose of continuing the business subject to such sale and only of the recipient of such of the Personal Data commits to a Privacy Policy with terms materially consistent with this Privacy Policy.

‍

2.4 Personal Data Transfer.

Baud may transfer Personal Data to service providers, as stated in Section 2.1 above, located outside of the EU. Baud will however at all times comply with GDPR requirements providing adequate protection for the transfer of such Personal Data to such third countries and will try to minimize such transfer.
 

3. Information About Your Rights In Relation To Baud’s Processing Of Your Personal Data.

As concerns your Personal Data and Baud’s processing of the same, you have the following rights:

Right to access: 

You have the right to receive information if Baud is processing any of your Personal Data, and if so, what kind of Personal Data, for what purpose and for what time period, etc.;

Right of rectification: 

You are entitled to require Baud to correct any errors in or update your Personal Data;

Right to be forgotten:  

You are entitled to require Baud to delete all Personal Data, or parts thereof, that is being processed by Baud in certain circumstances;

Right to restrict processing: 

You have the right to require that Baud restricts or suppresses the Personal Data that Baud processes or Baud’s use of the same in certain circumstances; and 

Right of data portability: 

You have the right to export your Personal Data provided by you to Baud.

You may also contact Baud with regards to your rights via the contact information provided in section 10 below.

Upon contact with customer service for this purpose you may need access to the same e-mail address as used during purchase or registration with Baud in order for Baud to have the possibility of verifying your identity and right to access your Personal Data.

Please note that while changes or updates will be reflected within Baud systems immediately or within a reasonable period of time, Baud reserves the right to retain all your Personal Data for backups, prevention of fraud or abuse, satisfaction of legal obligations, or where Baud otherwise believes that Baud has the legitimate or mandatory reason to do so.

Baud will not be able to correct or update any Personal Data in relation to orders for products being processed or being shipped to you.

4. Your Right To Lodge A Complaint.

At any time you may contact Baud to object to the processing of your Personal Data where processing is justified based on Baud’s legitimate interests or where you believe that your rights to privacy under applicable data protection laws has been infringed upon. For such contacts please use the contact information provided in Section 10 below.

You also have a right to lodge a complaint with the relevant data protection supervisory authority.

5. Security Policy.

Baud is committed to keeping your Personal Data secure against unauthorized access or use, alteration, unlawful or accidental destruction and accidental loss by using for example accepted industry standards, modern software that is kept-up-to-date and appropriate administrative, technical and physical safeguards. This includes for example firewalls, password protection, and authentication controls. Only authorized employees, agents and service providers (who have agreed to keep information secure and confidential) have access to your Personal Data. However, you should be aware that there is always some risk involved in transmitting information over the internet.

In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, your Personal Data, Baud will promptly assess the risk such event has on your rights and freedoms and if appropriate inform you and the relevant data protection supervisory authority of such event.

If you believe that your Personal Data has been compromised, please contact Baud via the contact information provided in Section 10 below as soon as possible.

6. Cookies & Analytics Information.

Baud uses automatically collected information – however not any Personal Data – through cookies and other technologies to personalize your experience of the Website, to provide customized advertisement, information and content, and to monitor and analyze your use of the Website. Furthermore, Baud uses analytics technologies (Google Analytics) to measure and evaluate the access to and traffic on the Website, and to generate navigation reports. Such technology is not collecting any Personal Data.

Google operates independently from Baud and has its own privacy, please see google.com. You may from some browsers opt out form the collection of navigation information by Google Analytics by using Google's opt-out feature. 

7. Changes & Updates.

Baud may update this Privacy Policy from time to time. Upon such updates Baud will make the new Privacy Policy available on the Website and indicate the date of the latest revisions made.

You are encouraged to revisit this Privacy Policy periodically to keep yourself informed about any changes to this Privacy Policy. Your continued use of the Website, your personal account, contacts with the support or customer service or purchase of products after the revised Privacy Policy has become effective will indicate that you have read, understood and accepted the then current version of the Privacy Policy.

8. Personal Data Controller Contact Information.

You may contact Baud at any time:

-   to request access your Personal Data that Baud is processing,

-   to correct such Personal Data,

-   to request that Baud either restricts it use of your Personal Data or deletes such Personal Data, or

-   if you do not understand any of the foregoing terms and conditions or if you have any questions, concerns or comments about Baud’s Privacy Policy.

9. Right To Lodge A Complaint With A Supervisory Authority.

Every data subject shall have the right to lodge a complaint with a supervisory authority. 

You may lodge a complaint through the supervisory authority of your habitual residence here.

‍

10. Contact Information:

Email: [email protected]

This Privacy Policy was last updated: May 7th, 2023.

‍